"Changing the image of insurance". More than a simple expression, this is a real conviction that APRIL has carried in its DNA since it was founded in 1988. A highly committed insurer that has always been zealous about focusing on its policyholders' interests and concerns, APRIL provides the same attention to its staff, proving it daily with its strong socially responsible commitments. Fighting all forms of discrimination, fostering diversity and promoting talented individuals and teams is a goal that motivates our Group to take on numerous projects.
In 2011, APRIL launched an advertising campaign to promote its recruitment policy: "I will become who I really am". This is the campaign's slogan and it reflects what applicants and employees aspire to: a company that fosters self-fulfilment both professionally and personally, a company that gives meaning to work beyond its role as a job.
Through this message, APRIL demonstrates that it isn't only seeking professional skills but interpersonal skills as well: the two are intimately related when you're a service company that seeks to be particularly client-friendly. APRIL also promises its employees that it will do everything possible to help them grow and fulfil their aspirations by supporting their initiatives and assisting them all along the way.
Applicants know they will find at APRIL what they came looking for: who they really are.