Values

APRIL, a committed insurer, has always put the customer at the heart of its approach in order to offer them bespoke insurance solutions, tailored to their current and future needs...

Innovative solutions which only make sense if they make customers' day-to-day life easier. In this way, the company's ambition is to always look further ahead and constantly reinvent its business to ensure that insurance never goes back to what it used to be.

Simplicity

It guides our actions each day. In this way, we are committed to making insurance more accessible, offering policies and services that are as understandable as possible, so that our customers are able to make their choice in full knowledge of the facts. We also strive to keep things simple in our relationships with our partners and customers, since we firmly believe that this represents a sign of consideration and a guarantee of efficiency and effectiveness.

Conviviality

Behind each policy lies a customer, often faced with a difficult situation: accident, theft, illness, death, etc. In this situation more than any other, the relationship built up with policyholders or the distributor acting as their advisor must take this need for closeness and consideration into account. In this way, ensuring user-friendly exchanges represents one of our major service commitments, which our teams are particularly attentive to. Indeed, the attention and empathy we show each person lie at the very source of our commitment.

Imagination

To cultivate our difference, we are constantly imagining new solutions in order to better cover existing or emerging requirements. Being tuned into changes and developments within society, knowing how to look beyond market research and the expectations expressed to pinpoint the underlying needs, capitalizing on all the information available in connection with a policy’s life, segmenting traditional markets in order to offer more advanced solutions for the targets identified, growing business on niches that are only slightly or indeed poorly covered by major players, simplifying processes in order to enable quicker response times, etc. For our staff, opportunities for innovation are developed each day at every stage throughout the insurance cycle.