The APRIL group offers its institutional partners (provident institutions, private health insurers, banks and insurance companies) its range of insurance products and services, as line extensions and as a third party administrator (TPA). The group's objective is to become a major player in the provision of products and services for French institutions, as line extensions and as a TPA.
This approach, driven by some 300 staff members worldwide, falls within the strategy for key account partners, who are having to face critical issues more than ever before, particularly with regard to broadening their scope to multiply the products they offer customers, developing their loyalty, digitalising their products and services and benefiting from greater flexibility in a market which has been shaken up by regulatory changes.
APRIL’s customises its role for each partner
Internationally, the APRIL group shares its own commercial establishments with its clients
APRIL's Partners and Key Accounts department is leading this approach and their role is to unite the group's various areas of expertise in order to support institutional clients and produce bespoke solutions which meet their expectations. Each key account is allocated a single, direct contact to ensure services run smoothly.
The APRIL group's long-standing expertise in designing products, managing customer services and running networks, alongside its innovative and tailored management and its high quality policy handling are fully in line with the strategic requirements of major partners which are looking to add to their product ranges whilst at the same time benefiting from a reduced time to market. The APRIL range of products and services, which draws upon the business expertise of its various subsidiaries and on its operations in 34 different countries, therefore covers the whole of the insurance field, including both life and health insurance and property and casualty insurance, in France and worldwide. It is adjustable in terms of branding, as the associated products and services (particularly policy handling) can be branded according to partners' specific requirements, either under the distributor's brand (white label product) or as an APRIL sub brand.
Internationally, the APRIL group shares its own commercial establishments with its clients, as well as its in-depth understanding of the specific economic and regulatory features of local markets, to provide footholds for French clients looking to set up operations abroad with new products and services.
As customer guidance and high quality policy handling are at the heart of APRIL's DNA, the group uses formal, thorough SLAs (Service Level Agreements) which therefore ensure an optimal level of service for banking and institutional clients.