Everyone has to face a difficult situation at some point in their lives, whether becoming a carer, going through a divorce, debts, housing difficulties, a death, disability or an accident. APRIL FOR ME offers a helpline for staff going through hard times, offering administrative support to lighten the load, personal assistance in the event of becoming house-bound, and support in the event of going through a traumatic event.Initially designed for its own staff, APRIL quickly understood that other companies were also interested in supporting their staff through difficult situations. That is why today, it is available as a white label product, offering policy holders the option of using their own name: 'Company Y FOR ME'.