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url(http://www.april.com/sites/default/files/2000x316.gif)"--> <div class="pic"></div> <div class="grid-row clearfix"> <!--breadcrumbs--> <div class="breadcrumbs"><span class="breadcrumbcurrent"><a href="https://www.april.com/">Home</a></span></div> <div class="page-title grid-col-9"> <h1>Etienne Bourdon joins the APRIL group as Chief Digital Officer</h1> </div> <!--<div class="page-subtitle">L'assurance n'est plus ce qu'elle était</div>--> </div> </div> <!--/ page intro --> <!-- page content --> <div class="page-content"> <div class="grid-row"></div> <!-- page content section --> <div class="page-content-section "> <div class="grid-row "> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-483" class="node node-communique-de-presse clearfix"> <div class="content"> <article class="grid-row node-page"><div class="block grid-col grid-col-8"><div class="field-item even"><p>As a graduate from the ESSEC Business School and a qualified computer engineer, Etienne has a solid grounding, particularly in consulting and e-retail. Having begun his career at Ernst & Young, followed by the Boston Consulting Group, he joined the Redcats (Kering) group in 2001 where he worked as Corporate Digital Officer, then E-commerce VC for La Redoute, following which he became CEO of the group's transalpine subsidiaries (Switzerland, Italy, Austria, Germany) before becoming CEO of Castaluna, a start-up which became one of La Redoute's specialised brands.</p> </div><div class="footer_content_cp"><div class="field-item even">April Digital</div><div class="field-item even"><span class="date-display-single">11 May 2015</span></div></div></div><aside class="block grid-col grid-col-3"><div class="field-item even"> <div class="share clearfix"> <span class="h4">Share this press release</span> <a href="https://www.facebook.com/sharer.php?u=https://www.april.com/journalists/press-releases/etienne-bourdon-joins-april-group-chief-digital-officer" onClick="javascript:window.open(this.href, '', 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