Sporting partnerships

APRIL has always aimed to change the image of insurance and to work in areas others do not. Its partnership strategy illustrates this ambition, as APRIL supports athletes which share its values: pushing boundaries, innovating, building trust and keeping things simple.
Since 2009, APRIL has committed to an active partnership policy, aiming to support men and women who have managed to shake things up and who take on challenges which are over and above the norm.

Wendie Renard,Lotta Schelin, Ada Hegerberg, Amandine Henry, Eugénie Le Sommer.

OL Women

The group is the major partner of the Olympique Lyonnais Women's team, who have demonstrated how to be successful team players, how to display group dynamics on the field and have helped to change society's perspective even off the pitch.

Marie-Amélie Le Fur

APRIL also supports Marie-Amélie Le Fur, paralympic athletics champion, a determined woman and a driven athlete.

Clément Machetel for APRIL Marine

Clément Machetel will be wearing the APRIL Marine colors for the next 2019 Mini Transat race.

Johann Zarco for APRIL Moto

APRIL Moto supports Johann Zarco, a french Moto GP rider and accompanies him in his race to the world title.

The group also sponsors its members through the "April Colors". internal sponsorship programme. Since 2013 several teams were offered support for their initiatives: those entering the Sénégazelles race, the Aïcha des Gazelles rally, the "Mouflette" sailing regatta in the Caribbean and the trek in the north-west of England in aid of the charity MedEquip4Kids.

In 2017 "April Colors" sponsored a co-worker for his humanitarian project of distributing school supplies in Moroccan schools as well as a team of its subsidiary APRIL Entreprise for a charity ski race.