This partnership is in line with APRIL's values
In 2013 APRIL made a commitment to support Marie-Amélie LE FUR (paralympic athletics champion in London 2012.
This partnership is in line with their respective values.
Throughout the challenges which Marie-Amélie has had to face, she has remained unpretentious and has tackled events in a pragmatic way. Simplicity is also one of APRIL's keys to success in its relations with partners and with the athletes that the group has decided to support.
Since the very beginning APRIL has displayed a strong commitment in terms of social responsibility. At its own level, the group tries to find more equitable solutions to build a fairer society. In joining forces with an athlete like Marie-Amélie, APRIL is looking to diversify its partnerships by showing that skills and personality are important values in its eyes.
By conceiving innovative partnerships and initiatives, APRIL demonstrates innovation, a strong and key commitment of its business policy. In this way sponsoring Marie-Amélie takes on its full meaning: by devising solutions to help her continue her passion and be able to secure her commitment to disability sport.
Finally, at APRIL the trust, empathy and care surrounding each professional association is key. The ties forged with each partner are unique and of great importance to the group. Over and above that, APRIL is looking to highlight the values of perseverance, persistence and consistency through this partnership.
Trust, I can relate to that! It's what enables me to stretch myself every day. In life, in sport, we cannot make progress alone...
Marie-Amélie LE FUR