NEW ADVERTISING SPOT
Discover our brand new advertising spot in which the Olympique Lyonnais women players highlight our 5 priority markets (International Health insurance, Loan insurance, Individual Health and Personal Protection, Pros and VSEs, Property and Casualty niches).
The Olympique Lyonnais women’s team and the APRIL Group: a win-win partnership since 2011
Their team spirit and combative mindset are what fuel the female players of Olympique Lyonnais on the pitch. Construction and a taste for targets drive everything they do.
With their unrivalled track record – French Champions 13 times, European Champions six times, and World Club Champions in 2012 – they have shaken up football’s very male image and earned total recognition from their peers and the public.
Irrespective of its geographic roots, APRIL shares its commitment-based values and social values with Olympique Lyonnais. The Club is heavily involved in social responsibility: support for employment, education and health; for sick and disabled people; and for amateur sport.
Dedicated to women and bold projects, APRIL could only confirm this strong bond with the Club’s women soccer players. A Partner of the team since 2011, and a Premium Partner since September 2012, APRIL proudly supports the Lyon players: Wendie Renard, Ada Hegerberg, Sarah Bouhaddi, Eugénie Le Sommer and Dzsenifer Marozsan… wear shirts featuring the APRIL logo in all their Ligue 1 home matches.
Whether it’s the group’s employees, its broker partners or the Olympique Lyonnais women’s team, which it has partnered with since 2011, APRIL knows how to surround itself with exceptional women, who have more in common than first meets the eye. They all share values which they live and breathe daily: contributing to team spirit; giving of their best; shaking things up; assisting and reassuring; and strengthening bonds. Enjoy these exceptional women’s combined perspectives in our video.
The APRIL team is proud to support the players of the OL women’s team, and showed them so in this video, as 15 players were playing
in the World Cup in their national team.
In the run-up to the Women’s Football World Cup, female football is increasingly in the spotlight. But the APRIL Group didn’t wait for this community-building event to support the sport. Read the op-ed by Maya Raimbaud-Cayon, the group’s Communications and Brand Identity Director, on our blog april-minds.com.