APRIL Entreprise strengthens its expertise in the liberal professions with the acquisition of Insurtech PROMIS

More than 1.3 million people work in one of France’s 250 liberal professions, including lawyers, doctors, accountants, notaries, architects, and more. These experts provide daily support to businesses and individuals, and they themselves need reliable, personalized advice on insurance, social protection, and savings.

To accelerate its development in this market and strengthen its ability to support these professionals, APRIL welcomes Insurtech PROMIS, a specialist in social protection, insurance, savings, and retirement advice dedicated to the liberal professions.

Created in 2018 and based in the Paris region, PROMIS is a 100% digital broker, supported by Bpifrance, which initially developed its business with lawyers thanks to its online platform and a team of expert advisors. The company now supports 35% of young lawyers and is firmly committed to expanding into other liberal professions, notably under the Promed brand for medical and paramedical professions. By joining APRIL Entreprise, the APRIL Group’s direct brokerage arm specializing in social protection consulting for businesses, PROMIS will benefit from recognized market expertise and enhanced capabilities to accelerate its deployment.

“The arrival of PROMIS is an important step in APRIL Entreprise’s strategy. Professionals need tailored support that combines field expertise, high-level advice, and cutting-edge digital tools. By joining our teams, PROMIS brings strong entrepreneurial energy, expertise in digital solutions, and a deep understanding of the expectations of lawyers and other professionals. Together, we will build a unique value proposition in the market, serving demanding customers at the heart of high-potential segments,” said Christian Belval, CEO of APRIL Entreprise.

“Joining the APRIL Group is a tremendous boost for PROMIS. Since our creation, we have been convinced that professionals deserve a simple, transparent, and high-quality insurance and savings experience. Thanks to our digital DNA, our product independence, and the power of the APRIL Group, we will be able to expand our footprint together to new independent professionals. This is a new stage of growth for us, with the shared ambition of becoming the benchmark platform for these professions,” explains Antoine Jenoudet, CEO of PROMIS.

About APRIL

APRIL is the leading wholesale broker in France with a worldwide network of 30,000 partner brokers. APRIL’s 3,000 staff members aim to offer their customers and partners – individuals, professionals and businesses – an outstanding experience combining the best of people and technology, in health and personal protection for individuals, professionals and VSEs, loan insurance, international health insurance (iPMI), property and casualty niche insurance and asset management. APRIL aspires to become a digital, omnichannel and agile operator, a champion of customer experience and leader in its markets, while committing to the societal responsibility issues set forth in its Oxygen approach.

The APRIL Group operates in 20 countries and recorded a turnover of €860 million in 2024.

MEDIA CONTACTS

Mélanie Sutter – melanie.sutter@april.com – 06 43 54 66 67

Agence Angie – presseapril@angie.fr