Four areas to bolster APRIL’s societal responsibility
Corporate social responsibility (CSR) looks at our contribution and our place within the world in which we operate. APRIL’s identity was built on its ambition to be a committed and responsible operator, which makes CSR a key part of the Group’s strategy.
This must therefore lead us to reinvent our role and question the potential repercussions that the life and growth of our company may have on our staff members, our customers and partners, and more broadly, on society around us.
We have decided to focus our CSR commitments on targeted projects in four areas: health, carers, education and the environment.
For each of these topics, we have established concrete initiatives in order to make APRIL a community business with a truly positive societal impact.
Our CSR strategy focuses on four areas
According to the WHO, the majority of chronic diseases can be prevented by changing our behaviour and lifestyles (80% of heart diseases and 40% of cancers). In the interests of fostering a healthier society, our work focuses on prevention and awareness raising.
We have therefore set up in-company prevention programmes aimed at our staff members on various topics, such as quitting smoking and improving nutrition. And, in the event of hardship, we also offer an APRIL For Me card for one-stop, confidential advice and support free of charge.
Finally, through the APRIL Foundation, we fund research programmes and measures which focus particularly on fragile or vulnerable groups: children, young people, carers and cancer patients in remission.
APRIL is a reputed observer of the situation of carers in France and is involved in various projects alongside organisations such as France Répit and the Léon Bérard centre. For the last 6 years, APRIL has also published a Report on Carers, in association with the BVA Institute.
Its aim is to examine French people’s perception of the world of carers and their families, including their daily lives, their expectations and needs in terms of healthcare, support, and legislation. One-of-its kind in France, this report sheds realistic and timely light every year on a growing issue that is still subject to a whole host of common preconceptions: few men are carers, caregiving only involves parents, carers have to stop working, and so on, and helps clear up fact from fiction among the array of assertions. The Report on Carers was used in the government’s strategy to identify the six national priorities in this area.
Education is the starting point for success. In order to support disadvantaged young people, the APRIL Citizen programme was set up to coordinate the community work carried out by the Group’s staff members in four areas:
• Energie Jeune: a programme which aims to foster academic achievement and inclusive education for pupils attending what are known as priority education schools.
• Arpejeh: as part of the ‘Teachers for a day’ programme, which aims to promote inclusion for pupils with disabilities, the children in question are given a place to complete their work experience at the end of Year 10/9th Grade.
• Sport dans la ville: organisation of meetings, training workshops and mentoring schemes between APRIL employees and disadvantaged young people through the ‘Job in the city’ programme, established to promote professional inclusion.
• Institut Télémaque: professional and social support offered by APRIL employees to deserving young people from low-income households based on a contract between the school, the trainee and the company.
The environment is a major concern for the APRIL Group and its staff members. One of the first initiatives put in place was a zero-waste policy within all our companies in order to reduce our daily footprint. In terms of nutrition, for its part the APRIL Cafeteria, which is available to all staff at the headquarters, supports local, organic produce. Every weekday, a different producer comes to share their products, recipes, and seasonal dishes with a view to combining responsibility and sociability.
In addition, APRIL has incorporated the EcoVadis rating system in order to assess its CSR performance and make improvements to daily operations by setting up concrete environmental initiatives.