Our vision

SPRING 2027 

Accelerating the Group’s growth
in France and abroad

APRIL is embarking on a new phase in its development with the ambition of becoming a European leader of global stature in the design, distribution and management of insurance solutions and financial products.

Spring 2027 should enable the Group and its 2,900 employees to plan for both organic and external growth, leading to sales of over €1 billion by 2027.

Implementation of the Spring 2027 strategic plan is based on 4 key pillars: spirit of conquest, enchanting customers, technological performance and talents.

#Spirit of conquest

With its sustained growth, APRIL Group will further accelerate its development based on three principles:

Organic growth in its traditional markets: health and personal insurance for individuals, professionals and businesses, health insurance for expatriates and property and casualty insurance (auto, 2-wheeler, construction, real estate and yachting).
Diversification into new growth drivers, as the Group has already begun to do with savings and asset management, which have become the Group’s 4th business line.
Internationalisation in all its markets, starting with international health, with strong ambitions in Europe, the Middle East and Asia.

In terms of diversification and internationalisation, APRIL Group intends to step up its external growth momentum, as demonstrated by the two deals completed since the beginning of 2024 with leading French savings company DLPK and UK two-wheeler specialist Lexham Insurance.

This consolidation drive will naturally go hand in hand with APRIL’s ongoing commitment to defending the interests of customers, particularly in terms of access to quality healthcare for as many people as possible.

#Enchanting customers

Having improved its Net Promoter Score by more than 20 points in 4 years, the Group wants to accelerate its efforts to improve the experience of its partners and customers, by focusing on 3 key areas:


• Enhancing its service approach (easier access to healthcare networks and to teleconsultation facilities, etc.);
• Improving its digital systems – from the underwriting process to self-care areas and conversational tools;
• Strengthening and continually training the teams in contact with customers and partners, to offer them the very best in technology and human relations.

#Technological performance

APRIL Group plans to invest €70 million a year in its digital and technological transformation, with a twofold aim:


• Capitalising on data and artificial intelligence, via iterative projects that will be carried out within the group in France and internationally across all business lines to identify the potential for creating value for employees, customers and partners;
• Continuing to strengthen cyber security in an environment of heightened threat to all economic players.


The Group plans to offer a structured and enriched employee experience based on 3 levers:


• Developing talent through the knowledge factory, which will include strengthening the APRIL University and launching an Apprentice Training Centre;
• Focusing on our employees, with several agreements on intergenerational dynamics and inclusion & diversity, as well as the relocation of the Group’s head office to more modern, collaborative offices in Lyon (France);
• Greater sharing of value, with the opening of the capital to all the Group’s employees worldwide from April 2024.

« In an extremely competitive international environment, one of the most successful insurance brokers is French! Our nearly 3,000 employees are proud to continue APRIL’s history and are in action to expand our global footprint, for the benefit of our tens of thousands of partners and our millions of customers, whom we support and protect on a daily basis, »


Eric Maumy, CEO of APRIL.

True to its roots in the social economy, the Group plans to fuel its sustainable growth with a positive and real impact in terms of CSR, in particular through its APRIL Foundation, which focuses on the contribution of behavioural sciences to health prevention and promotion.

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