Product tailored per market
APRIL has always believed that insurance should be designed from the customer's perspective. This belief has lead it to tailor products to meet each of its customers' specific expectations as well as possible, whether they are private individuals, professionals or businesses, both in France and abroad.
For over 30 years, the APRIL group has contributed towards changing the image of insurance by making it simpler and more accessible.
Armed with a unique business model in the insurance market, APRIL has made innovation its focus in order to stand out from the crowd, but also to improve the customer experience and set new standards in the market.
The quality of policy handling
High-quality policy handling is also a key component of APRIL's DNA.