APRIL accelerates: sustained growth, international expansion and a strategic shift towards AI

In 2025, APRIL confirms the strength of its business model, delivering dynamic organic growth across all its activities. Driven by an ambitious international strategy and targeted investments in artificial intelligence, the Group enters 2026 with a clear ambition: to consolidate its position as a European leader with global reach.

Strong performance in a demanding environment

In a context marked by economic uncertainty and intensified competition, APRIL recorded robust growth of +5.5%. This performance is supported by the complementarity of its offerings, the commitment of its distribution network and its continuous capacity for innovation in rapidly evolving markets.

The strong momentum of the savings and wealth management division, driven by DLPK, further confirms the relevance of APRIL’s disciplined diversification strategy.

Accelerated and structuring international expansion

In 2025, APRIL reached a key milestone in its global development. The Group deployed its greenfield strategy in international health insurance, successfully launched operations in Egypt, Abu Dhabi and Qatar, and expanded its presence to 25 countries.

At the same time, APRIL strengthened its development capabilities through the implementation of an international reinsurance treaty, the harmonisation of its operating model and continuous improvements in client and partner experience.

In 2026, APRIL aims to further accelerate this momentum with new market entries, notably in Malaysia, Kenya and Mexico.

AI as a key driver of transformation and innovation

Following the modernisation of its infrastructure (2019–2023) and the industrialisation of several AI use cases focused on productivity and processing quality (2024–2025), APRIL is entering a new phase: placing artificial intelligence at the core of distribution and customer experience.

Since early 2025, broker partners have had access via the APRIL ON intranet to NOA, a virtual assistant dedicated to pre-sales queries (underwriting conditions, coverage, etc.). Powered by conversational AI, this tool delivers fast and reliable answers and is increasingly becoming part of partners’ daily operations.

In parallel, APRIL has strengthened its operations through automated document processing, reducing turnaround times while enabling teams to focus more on complex cases.

-Towards simpler, more seamless and personalised insurance

APRIL is exploring new distribution models, including the integration of its services into conversational environments such as ChatGPT. These innovations pave the way for more immediate interactions, enhanced personalisation and a simplified customer experience.

-Teams at the heart of the transformation

This transformation is supported by the large-scale deployment of generative AI tools, a structured training programme and strong employee engagement. The objective is clear: to make AI a tangible lever for collective performance and customer satisfaction.

In 2026, the Group will continue its investments with a clear ambition: to scale high value-added use cases and sustainably transform the experience of its clients, partners and employees.

“APRIL is a company that remains true to its French roots while being firmly focused on international development. Supported by the commitment of its 3,300 employees, the Group continues to pursue an ambitious trajectory driven by innovation and performance. Artificial intelligence is a key strategic lever to enhance the experience we deliver to our clients and partners and to strengthen our long-term impact,” — Eric Maumy, Chairman of the APRIL Group

About APRIL

APRIL is the leading wholesale insurance broker in France, with a network of 30,000 partner brokers worldwide.

APRIL’s 3,300 employees are committed to delivering an outstanding experience to their clients and partners—individuals, professionals and businesses—by combining the best of human relationships and technology across individual and professional health and protection, loan insurance, international health insurance, niche P&C and wealth management.

APRIL aims to become a digital, omnichannel and agile player, a champion of customer experience and a leader in its markets, while addressing key corporate social responsibility challenges through its Oxygen programme.

The APRIL Group operates in 25 countries and recorded revenue of €907m in 2025.

Press contacts

APRIL
Mélanie Sutter – +33 6 43 54 66 67 – melanie.sutter@april.com

Agence Angie
presseapril@angie.fr
Charlotte Rabilloud – +33 6 62 03 28 34
Charlotte Raveschot – +33 6 59 15 84 60